If there’s one thing we want you to learn from this article, it’s the importance of creating your design in the format that is required for the handover first, then using a mockup as an assistant to show it off. Here are the dos and don’ts you need to know to enhance your best designs with a mockup. Or, conversely, do a poor job creating the mockup, which distracts the client from the real design or misleading them into thinking they’re going to receive deliverables that they aren’t.
Designers can rely too much on using a nice mockup to sell a sub-par design. There are hundreds of resources out there to help you use or create your own, and that’s for a reason - they work.īut there’s a dark side to the mockup.
They make your design look more professional and help the client get an idea of what design can look like in real-world context.
